Novant Health – Hospital Website Redesign

Novant Health allows ease-of-access to local facilities through online services.

Novant Health is a not-for-profit, integrated
healthcare system serving more
than 3.4 million people in 32 counties,
from Virginia into South Carolina. Member
hospitals include Presbyterian Hospital in
Charlotte, Forsyth Medical Center in
Winston-Salem and Thomasville Medical
Center in Thomasville. The corporate goal
for the organization and the member hospital
websites was to help establish
Novant as the top regional resource for
medical information.

Vialogix began with
patient interview research, and determined
that Novant had 11 disparate audiences
in addition to job seekers and media
visitors. Target audiences were prioritized
and resulting information architecture
was developed for the Novant site as
well as the hospital websites. Vialogix
integrated multiple software vendors and
web applications into a seamless user
experience with content management
software, resulting in creation of thousands
of dynamically-generated pages for
Novant and the hospital websites. In addition,
Novant wanted to incorporate new
functionality such as pre-registration
forms and centralized job listings, and
introduce a new medical information capability.

Over 60% of maternity patients
use the pre-registration form on the hospital
sites today saving the organization tens
of thousands of dollars in phone support
and increasing the feeling of useful information
online by Novant’s patients.