National Gypsum – Public Website Redesign

National Gypsum Website Simplifies Product Information

National Gypsum Company is a fully integrated
manufacturer and supplier of building
and construction products worldwide.
The company has customers throughout
North America who rely on timely delivery
of products to job sites. National Gypsum’s
public site had become ineffective
over time and required significant updating.
The company called upon Vialogix to
create a more effective method of presenting
complex data to its target audiences.

The objective was to redesign the
site to allow both rapid and intuitive access
to product information as well as
technical documents and drawings
needed for building specifications. Before
design, Vialogix conducted extensive strategic
planning interviews with National
Gypsum technical staff and phone surveys
with 100 targeted high-level architects.
Vialogix processed the data and
used the internal and external insights as
the baseline for the information architecture,
design, application development and
HTML coding of the site. Following completion
of the redesign, Vialogix tested the
architecture and functionality to ensure it
met customer needs and client requirements
before implementation.

The site
was selected by B2B Magazine as one of
its top sites on the Internet for 2002. Architects
and specifiers continue to prefer
the site for ease of use and the speed with
which they can access timely MSDS and
specifications sheets on National Gypsum
product.