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The Hinrich’s Online Enrollment Tool was designed with its utilitarian purpose in mind, and therefore employs a very simple look and feel that can incorporate the branding and style of the corporation using the tool. The key to the design is its ability to clearly show employees the benefit of electing to enroll in this coverage.

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Hinrich’s Financial Corporate Benefits – Online Enrollment Design

Hinrich’s lowers the cost of sales and gains 75% acceptance for online insurance application.

Hinrich’s, a high-end supplemental disability insurance provider, partnered with First Union National Bank in a new venture to sell insurance to First Union employees via online enrollment.

The company needed an online application mirroring its current sales process, yet with customized, easy-to-use graphic interface and technology designed to attract high income employees. After consulting with both Hinrich’s and First Union internal staffs to determine the target audience and goals for the online application, Vialogix built a user-friendly web interface and functioning source code allowing viewers to view insurance program options and securely enroll online. The application and content were specifically tailored to bank executives, with site offerings determined after goals and target audience were established. During the same time, Vialogix worked closely with First Union web staff to ensure the new application was consistent with the bank’s existing online applications in terms of design, message, etc.

The results: a reduction in administrative costs (reduced paperwork, man-hours, etc.) for both Hinrich’s and First Union and an impressive 75% online acceptance of the bank’s high-income executives. Hinirchs has used the Vialogix-produced application in further client partnerships.