Empowered Benefits – Portal Design

Empowered Benefits Aims for Improved Employee Satisfaction with User Interface Redesign

Empowered Benefits, a healthcare services web services firm offers a comprehensive suite of web-based products and decision support tools designed for use by employers, carriers, third-party administrators and health plans.

Empowered Benefits worked with Vialogix to redesign the 5- year old interface to create their next generation benefits and healthcare products. The goal was to create an interface that would become the preferred way for research, selection and management of employee benefits. After conducting interviews with Empowered Benefits customer service staff, marketing support personnel and existing customers, Vialogix created an overarching plan to simplify the user experience of the online healthcare portal. We leveraged the brand identity work crafted by Mervil Paylor Design and created a scalable interface that Empowered Benefits can leverage against current and future tools while providing the flexibility necessary to sell its products separately or in a variety of groups. The redesigned portal allows the company to provide employers with a central location for employee benefit information. This tool acts as a common-denominator window into healthcare, retirement, insurance, executive compensation and potentially many others forms of benefits that an employee may have.

Empowered Benefits unveiled the new suite of tools at the Consumer Directed Health Care Conference and Expo in San Francisco in May, 2006, and has developed new national sales opportunities as a result.