Vialogix Launches Redesigned McColl Partners Web Site

CHARLOTTE, NC – April 13, 2009 – Vialogix, a Charlotte-based web development firm redesigned and launched a new web site for McColl Partners. The site was designed using inputs obtained in a study of competitors, brand identity and marketplace differentiators.

“Vialogix helped us break from the mold of investment banking firms with similar service offerings and stand on our unique strengths,” said Brian Davis, Director and Partner at McColl Partners. "Our old site did not do a good job outlining our focused industry groups, our multiple offices, or our international alliances and transaction experience. The new site does an excellent job highlighting these areas of our firm.

“Vialogix has architected and designed a site that shows the bread and depth of our transactions as well as highlighting our people and our experience. The response from clients to the new site has been consistent, and very positive.”

Vialogix used their content management system to allow McColl Partners staff to create Transactions, News items, biographies and other pages – all without needing HTML knowledge. The site includes built in search optimization tools and keyword hooks as well as gives McColl Partners access to daily site analytics.

“It is very easy to help redesign a site when the client has a substantial story and existing identity,” said Rob Norris, Vialogix president. “McColl Partners is the perfect target for us since they had a much better message than they were telling online.”

About Vialogix
Vialogix is a human-focused Web development company best known for its Internet, intranet and extranet Web solutions. Vialogix partners closely with clients to develop intuitive, usable Web interface solutions which work to obtain clients’ business goals by reducing costs and increasing sales and productivity. Solutions include e-commerce, online enrollment applications, content management systems and user interface design for Web applications. Clients include American City Business Journals, Bank of America, Baker & Taylor, First Citizens Bank and Novant Health.

For more information visit www.vialogix.com

About McColl Partners
McColl Partners is an independent investment banking firm specializing in the needs of management and owners of middle-market companies. With significant experience working with private equity groups, entrepreneurs, family-owned businesses, public companies, financial institutions, and divisions of large companies, the firm is dedicated to offering strategic advice and assistance to its clients regarding mergers and acquisitions and private capital raising assignments.

For more information, please contact Brian Davis at (704) 333-0525. More information about McColl Partners can be found at www.mccollpartners.com