Vialogix Develops Web Site for Midwestern Energy Delivery Subsidiary

CHARLOTTE, NC – August 19, 2002 – Vialogix, a Charlotte-based Web design firm, recently completed development of a new Web site for Vectren Source, a subsidiary of Indiana-based Vectren Corporation.

“We did extensive research looking for a Web design company to help us build a site that graphically aligned with our brand and delivered a positive customer experience,” explained Bonnie Predd, Vectren Source marketing vice president. “After reviewing a number of developers, Vialogix became the obvious choice for our project. While we were impressed with their experience and client list, it was their emphasis on human focused Web design that set them apart.”

“This is the second time in the past few months that a company has conducted a nationwide search for a Web design firm and chosen Vialogix,” said Rob Norris, Vialogix’s president. “The results of our work have taught us that by improving the on-line customer experience we can help clients attract and retain customers at a lower cost, while strengthening loyalty and increasing sales per customer.

Vialogix, working under a tight timeline for the startup company, developed the complete information architecture and creative design for the Web site. “We were able to help Vectren Source build and test the functionality it needed to market current products and enroll customers for their natural gas services,” said Norris. “Plus, we built enough flexibility into the site so that new products and services could be added quickly as the company grows.”

About Vectren Source

Vectren Source is a non-regulated subsidiary of Vectren Corporation concentrating its efforts on residential and small business customers. Vectren Source’s mission is to search out and provide innovative energy-related products and services that save customers money and make them more comfortable and secure. To learn more about Vectren Source, visit www.vectrensource.com.